We believe that communication should serve the business case or the policy. Understanding the business case or the policy to be implemented, and the arena in which businesses or organisations are operating, is at the heart of our approach. From the outset, we are careful to acquire the necessary contextual insights, an understanding of future trends and an internal and external feasibility analysis. We then develop a vision of how to position the organisation, which strategic communication choices need to be made, which alliances and partnerships to form and a time frame.
- We formulate communication answers to the key questions which the executives may have. How can my new business strategy be deployed? How can we get management to endorse it? How can we convey the message to employees, stakeholders, the media and the general public? How can we reduce stakeholder risks, increase social acceptance and create a favourable market environment? Which communication partners should we choose, which investments should we make and what time frame is involved?
- Our criteria from the outset are the efficiency and effectiveness of the resources that have been put in place, the reduction of stakeholder risks and a clear contribution to the success of the business case, the policy or the strategic dossier.
- As far as the action plan is concerned, we carefully choose the most effective actions to be undertaken, the communication changes to be implemented, and which internal and external optimisations are required. If needed, we provide the necessary guidance to the teams.