Flagey Music House – Repositioning within the Brussels Region cultural landscape, developing a strategy and initiating renewed external communication and marketing


At the request of the Board of Directors, Ine Mariën joined the strategic committee for the repositioning of Flagey in 2010. Later, on our own initiative and in collaboration with the University of Ghent, we conducted extensive research into the image and potential audience for Flagey on the one hand, and into the effectiveness of the existing communication on the other hand. The detailed recommendation included an individual and clear positioning within the Brussels Region cultural landscape, seven strategic focal points for becoming a cultural reference point once again, and five action programmes to be started step by step. The first tasks were defining the mission and vision, re-engineering the communication service and starting the work of branding and marketing communication.