Ine Mariën launches qualitative research into the adequacy of the 200-year old brand “Floralies” for the newly developed trendsetting City Festival in 2016


Ghent, September 2014 – Within her academic activities at Ghent University, Ine Mariën launches qualitative research into the branding “Floralies”. The question is whether the 208 year old branding of the Flower Show is still appropriate for the totally new dynamic Flower and Plants Festival, and whether the brand has the potential to attract the forecast of 250.000 visitors in April 2016. (Research 2014-2015)