In collaboration with Ghent University where she is lecturing, Ine Mariën initiates market research into the perception and brand potential of the Museum of Fine Arts Ghent

Within her academic research activities at Ghent University, Ine Mariën launches qualitative and quantitative research into the current awareness and perception of the Museum of Fine Arts of Ghent, and this following the new master plan for the oldest museum of Fine Arts of Belgium by Director Catherine de Zegher.


Ghent, September 2014 – In April 2016, the group of students of the post graduate Master MTB of the Faculty of Philosophy is to formulate recommendations on how to position the brand and which communication and profiling strategy to adopt to attract more visitors and to become the preferred arts institution in the Ghent region. (Research 2014-2015)