VITO – Recommendation of KPIs for external communication integrated in the management balanced scorecard

Advice about an evaluation method and KPIs for external communication and, within the management’s balanced scorecard, advice about regular market research and the measurement of KPIs. Recommendation for new emphases and priorities regarding formerly designed corporate communication and industrial relations.

Result: A clear guideline for future priorities within the communication, and a unique evaluation method of reporting to senior management about communication using a balanced scorecard. The communication score-card has scores and indices for: (1) awareness, (2) familiarity with the offer, (3) communication channels, (4) image, (5) power of the brand, (6) client performance, (7) industrial relevance, (8) social relevance.