Beiersdorf France – Communication Re-engineering and Change

At the request of the Marketing Director of Beiersdorf France: audit of the marketing and corporate public relations activities including the marketing and communications department as well as the external agencies; recommendations for improvement; guidance and coaching during the search for a new public relations agency for corporate and marketing activities, including the complete brand portfolio and the reputation management.

Most exciting: Rapidly come to the necessary market and contextual insight in order to point out to the executives where and why the communications can improve, and putting in place and guiding a short-term change action plan.