|
|||
|
Subsequent master students conduct research and develop recommendations for Flagey, the Floralies of Ghent, the National Lottery and Febelfin as part of their company projects.
On August 22, Ine Mariën was invited as one of the keynote speakers at the Belgian Executive Seminar in Bordeaux, organized by Unisys, PwC, Microsoft and Top Management. The theme of the seminar was ‘Sustainable Development in a Volatile Economy’. Ine gave a keynote speech about the impact of volatility on communication and its consequences on building and maintaining a strong & sustainable reputation in a volatile market context. Ine shared thoughts about the impact and effects of the most striking and powerful driver of volatility: technology, and its consequences: speed, the new media landscape, the power of the crowd, and the consumer’s almost desperate search for a new form of hold and certainty. This led to reflecting on one of the key challenges of CEO’s and companies in a volatile world: building and maintaining trust in a complex and ever changing environment. Ine commented on how trust is intimately related to a strong corporate and/or brand positioning and reputation, and how smart companies can learn from this. If you’re interested in Ine’s slideshow, please let us know via sl@inemarien.eu The High Council of Justice has selected Ine Mariën & Company from among the other participants competing for this assignment to work together with the Bureau and the Head of Communications to develop a stakeholder strategy and communications plan for the organisation. The plan aims to bring clarity regarding the position and role of the High Council of Justice in the political and legal landscape, increase the transparency of its operations, initiate a continuous dialogue with stakeholders and citizens and set up an efficient internal flow of information within the organisation. Continue reading The High Council of Justice selects Ine Mariën & Company for developing a stakeholder strategy & communications plan Ine Mariën presented her recommendations to Febelfin a year after her appointment as independent chairwoman of the Consumer platform to restore trust in the financial industry. By taking actions such as conducting a far-reaching digital consumer survey and establishing a new dialogue amongst stakeholders, quite some work has been done already but nonetheless there is still a long way to go for the banks and financial institutions. The recommendations from the Consumer platform have been laid on the table and it’s now time to put them into practice. Watch the short video for more information concerning the activities and results of the Consumer platform.
Ine Mariën & Company will approach this assignment in stages. In phase one a mini scan will be performed of the existing communication strategy followed by a survey to be conducted among the main stakeholders, such as scientists, authorities, politicians and members of parliament, social society and pressure groups. The findings will enable Ine Mariën & Company to develop a clear market positioning, and more efficient and more effective choices when it comes to communication, in order to strengthen the INBO’s B2B market position and reputation. INBO is the Flemish research and knowledge centre for all aspects relating to nature, biodiversity and sustainable nature management. As an Internal Independent Agency within the policy department Environment, Nature and Energy, the INBO performs strategic research and supplies this knowledge to anyone involved in preparing, implementing or who has an interest in policy.
Ine was asked to join the committee because of her expertise in market positioning and her comprehensive knowledge of the cultural landscape in the Brussels region. The other committee members come from the culture and media worlds: Hugo Vanden Driessche (General Director of the Kaaitheater), Jacques Dubrulle (Director of the Ghent Film Festival), Jan Hautekiet (Director of Culture for the VRT), Bernard Meillat (RTBF – Director of musiq’3), Jean-Pierre Rousseau (Director of the Liège Philharmonic Orchestra), and Jacques De Decker (Columnist and Secretary General of l’Académie de Littérature / the Royal Academy of French Language and Literature). The Strategic Committee will present its recommendations to the Board of Directors before the end of 2011 and these will be fundamental in launching an era of renewed vigour for this Brussels cultural temple in 2011.
This book provides an overview of all new communications means and analyzes how they contribute to the profitability of a company. E-mail, chat, direct messaging, websites, …: it extensively discusses all new online communications tools. It focuses on the way the reader can efficiently start to work with these new means of communications: how to write targeted e-mails? How to present your company in online communities? What should you keep in mind when writing texts for the web? The starting point of the author is his everyday practice, in which he looks for the most efficient ways of integrating these online communication tools in an organisation. His concrete tips are always supported by an in-depth theoretical knowledge and innovating, relevant insights. You can order it here . At the annual meeting of Febelfin which was held on 1 March 2010, Ine Mariën was appointed as Independent Chair of the Consumers Platform. The Consumers Platform is part of regaining of customer trust in the banking and financial system, one of the priorities of the financial sector. The main aim of the Platform is to ascertain people’s expectations and needs and on the basis of this make recommendations for new sector commitments. These new sector commitments should enable Febelfin to anticipate the plans of the European Commission. Continue reading Febelfin asks Ine Mariën to be Independent Chair of the Consumers Platform
Continue reading AmCham Women Leaders: Ine Mariën gives her outlook on the challenges of top women
Brands that connect with consumers: it appears to be the newest trend in communication. However, dialogue marketing is more than just another hype. Quite the contrary is true: if we want to reach a new generation of consumers, we need to switch from traditional one-way to two-way communication, and that’s were dialogue marketing comes in. Meet the on-demand generation The latest generation of consumers is a difficult customer. Or to be more precise, they are difficult to reach. Young consumers ignore traditional media, consider e-newsletters out of fashion and the 1-on-1 advertising trick doesn’t work for them either. Continue reading Dialogue marketing, the newest buzzword in town? |
  |
||
|
Copyright © 2012 Ine Marien & Company - Ine Mariën & Company, a division of Terma nv/sa - |
|||
Ine Mariën & Company has proposed four company projects to the Subsequent Master in Multilingual Business Communication (MTB) of Ghent University. The projects will be coached by Sander Laridon and Lore Vandoorne in close consultation with Ine Mariën. 
The Research Institute for Nature and Forest, or INBO for short, has chosen Ine Mariën & Company to map out the organisation’s new stakeholder management and related communication strategy. Ine Mariën’s work will be based on the reviewed 2009-2015 Strategy document, and she will focus on developing a clear positioning for INBO as an objective centre of knowledge within the Environment, Nature and Energy Department, and vis-à-vis related policy areas such as Agriculture, Tourism or Open Space, the social society and the various pressure groups.
Ine Mariën was appointed as a member of Flagey’s Strategic Committee of experts by its Board of Directors. The committee consults with the Chairman and Vice Chairman to work out a strategic orientation plan for the Flagey Music Hall.
Paul de Groeve, our expert in corporate storytelling and web writing has recently published a handy guide in Dutch, called Alles over webcommunicatie: van webwriting tot webmanagement (Everything about web communication: from web writing to web management).
On the 23rd of February, Ine Mariën was invited by the ‘AmCham Women Leaders’ to kick off a debate amongst women CEOs on the new challenges of top women in business. Ine was asked to unfold her personal recipe for successfully going into a leadership role and outline her vision on the new challenges of leading women in business. The event, titled ‘Women in Business, New Challenges for New Leaders’, was hosted by Mr. Howard W. Gutman, US Ambassador to Belgium.